Tuesday, December 14, 2010

To Sell Is Human

Sales is a natural, organic and beneficial part of human society, and the driver behind all evolution. Humans are creative, resourceful beings. When we have a need, we seek a way to satisfy it. Necessity is the mother of invention. But we don't have the time (or frankly, the wits) to creatively solve all of our own problems/meet all of our needs. Fortunately all we humans have pretty much the same needs (food, shelter, love, etc.) so at any given moment there are a number of folks working on the same problem. At least one of us is eventually going to find a really terrific solution. If I can get access to that solution, it enables me to live a better life and go on tackling my next problem. Sales is the means by which solutions are introduced and conveyed to the folks with the problems. This is a valuable service, and depending on the perceived urgency of the problem and the degree to which it can be satisfactorily resolved, folks will pay a premium for that solution.

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