Everyone knows that selling a house is all about conveying a compelling image to your customers, most importantly through visual means. Good pictures, and plenty of them, bring in more buyers. It's amazing how many people underestimate this fact. We've all seen listings with dark, out of focus, and crooked pictures, or worse--NO pictures.
But there is one variable even the best photographer can't remedy--frosty, desolate landscapes in the dead of winter. Nobody buys a house on Cape Cod thinking about how much they'll enjoy a long, dark New England winter. The image buyers are seeking is full of sunshine, sand, flowers and life.
If you are even considering putting your house on the market in the next year, get out now (May and June) and start taking pictures of your exterior. Chances are your lawn is still spring green, the leaves on the trees are healthy and robust, mulch is still fresh, and flowers and shrubs are blooming. If you have hydrangeas (a classic Cape Cod summer flower) shoot the house in July when they are in bloom. Shoot the pool now, while it's open and blue.
Next to July, January is the busiest shopping month for Cape Cod real estate. It also happens to be the grayest. But with bright, summery images in your listing, you can list your house in the dead of winter and set yourself apart from all of the other properties by capturing the attention of the summer-minded buyers.
